How Can I Make Sure My Website Drives Customers Away?
Once a small business makes the decision to have a website … it must find the right company to design that site so that it attracts customers instead of driving them away.
A good website company will help you through this process by asking you the right questions, developing pages based on your responses or their experience, proofing adequately and asking for your approval/sign off before launching the website.
Some of the best ways to drive customers away from your website are the following:
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Make sure it is difficult to navigate through! Nothing says, “We really don’t want you on our site!” more than a website that is hard to navigate through. Your customers want to know “where they are”, “how to get to the next page”, “how to get back to the page they were just on” and, especially, “how to get back to the ‘home’ page”!
Make it easy for your customers (both existing and potential) to navigate through your website … you will be so glad that you did!
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Have a lot of spelling and grammar mistakes! Let’s face it … we all make spelling and grammar mistakes! We have grown accustomed to Microsoft Word Spell Checker taking care of that detail for us! When a website has numerous spelling and grammar mistakes, it sends a message of lack of professionalism and attention to detail. It communicates that the value of excellence is not part of the culture of the company.
Small businesses work too hard to risk turning a potential customer away because they did not take the time to proof or re-read what they post for the world to view.xxxFind a company that “pays attention to detail” and is focused on both “the little” and “the big” things.
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Use a font that is difficult to read and too small to see! There was a time when website developers were using microscopic fonts, but … that fad or trend is long gone! Use an appropriate font that your customer will want to stay engaged with that page and move onto the next page!
Some people are not patient enough to try to read through your website and will move on to the next company which results in a lost potential customer or a lost existing customer.
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Don’t use keywords or meta tags! Placing keywords and meta tags on your site allow search engines to locate you. Check out this information about “Search Engine Optimization”.
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Don’t provide a basic search area! More than likely someone found your site via a “search”. It is one of the most important navigators on the web! It would be nice to have one available on your site for the customer to “search” within your site!
You can contact Mainstreet Web Services at 800.698.6246 / 734.699.0025 or
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for more information.
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